viare brand pattern

Flowmentum
Viare by eStar

COVID-19 has changed the ecommerce landscape. Fulfilment is now a more important part of a retailer's business than ever before. eStar, the maker of ecommerce software, has reacted to this by creating a new stand-alone software product, Viare, to manage just that part of the online shopping ecosystem. With the new product comes a new name, identity, website and a brand experience that positions the brand to compete with the global players of ecommerce.

Viare is built around the idea of order flow; the way in which ecommerce orders are routed through stores, distribution centres and delivery services for maximum efficiency and accuracy. That concept of “flow” is reflected in a wave graphic that we use as recurring visual throughout the brand.

The website is built using an extended Hubspot theme and works as a lead generation tool by providing customers with a suite of resources to help them understand the new retail landscape.

viare.io

image of phone with icon
viare poster saying 360 degree visiability
viare poster saying Order orchestration
omni channel fulfillment
Iceberg is an outstanding strategic design and digital experience agency. Their insights and understanding of a complex issue led to some great workshops, discussions and outcomes. With iceberg’s leadership we have created and launched a world-class brand that was executed seamlessly. Working with iceberg is like an extension of our own team.

Alison Crosbie
Chief Growth Officer
viare icon design
viare icon design
spreads of viare brochure
inside spread of viare brochure
viare branded drink bottle
viare branded t-shirt