The firm that leads
Chapman Tripp

Like most industries, the legal industry is being disrupted, old norms are being challenged and expectations for what a law firm should be are changing. Chapman Tripp’s vision is to be “the firm that leads”, so demonstrating leadership and innovation is crucial for them to take advantage of these changing times and remain leaders.

To do this Iceberg developed a future-focused digital platform to re-invigorate the brand and to cement its positioning as New Zealand’s leading commercial law firm and thought leader in the business community.

Awards & Recognition


Transform Australia and New Zealand -
Gold in Best brand identity in the professional services sector
Transform Asia Pacific -
Gold in Best brand identity in the professional services sector
Best Awards -
Bronze in Large-scale website

Chapmantripp.com

Digital Platform

We followed a lean design thinking process, utilising competitor analysis, user research, stakeholder interviews, technical discovery and experience mapping to define the user experience.

Working closely with the various stakeholders across the business we prioritised the features and functionality and built them on the Umbraco content management platform.

Thumbnail of the Chapman Tripp website
Thumbnail of the Chapman Tripp mobile website
screenshot of the Chapman Tripp mobile website
Sound counsel logo
Screenshot of the Chapman Tripp mobile website
Screenshot of the Chapman Tripp mobile website
Screenshot of the Chapman Tripp mobile website
Screenshot of the Chapman Tripp mobile website

Brand Identity

Along with the website development we completed a strategic review of the existing brand and developed a new visual identity to better live up the promise of innovation. We broke the norms of brand design; by creating an identity built not just around type and colour, but also around code.

We wrote a program that generates dynamic, animated spiral patterns that reflect the ever-changing nature of the legal environment and custom-designed the sonic brand to be used in videos and podcasts – a first for any law firm in the region.

Chapman Tripp
Audio Brand

Photo of Chapman Tripp staff at work
Photo of Chapman Tripp staff at work
Photo of Chapman Tripp stationery shot from above
Photo of Chapman Tripp TV screens in reception