photo of Toki - Precious Māori artifact

Whānau transformation.
Te Wānanga o Aotearoa

Our relationship with Te Wānanga o Aotearoa (TWoA) started in 2015, with a review of their brand identity. We were tasked with creating a strong, relevant and accessible brand that defined their compelling, distinctive and uniquely Aotearoa story.

The brand identity was to communicate the vision to tauira, kaimahi and wider New Zealand: whanau transformation through education, aspiring to the collective success of tauira, their whanau and communities.

The Tohu (symbol) was refined by progressing the existing tohu design into a highly stylised aerial view of the waka, giving a whole new perspective. The sense of journey, together, is represented by virtue of looking inside the waka to the people within.

Along with the logo and wordmark, we created a bespoke typeface "Uhi" which mimics the chiseled angles of the mark-making process of tā moko and speaks of the history, culture and sacred identity of the Māori people, giving it a uniquely Maori feel while still being readable and distinct.

A vast array of collateral, from corporate documents through to web and signage has since been created in partnership with Te Wānanga o Aotearoa delivering a truly world class, welcoming, confident identity. One that is fitting for inspiring tauira and their whānau to explore and grow their potential.

Te Wānanga o Aotearoa logo
photo of waka
photo of flyers
Te Wānanga o Aotearoa type specimen
Te Wānanga o Aotearoa type specimen
Te Wānanga o Aotearoa type specimen
Te Wānanga o Aotearoa font character set
Te Wānanga o Aotearoa font character set
Te Wānanga o Aotearoa website homepage
We needed a design partner who could complement our cultural competency, traditional design approach and innate passion with structure, technical professionalism and high-end execution experience. Thankfully, iceberg delivered on all of the above.

Hone Paul
Tumukahuroa, Executive Director Marketing
board portrait
greenstone
students running
photo of annual report
photo of annual report
photo of annual report
photo of annual report
diagram of signage
photo of campus signage
photo of sign
photo of bone
photo of stone
photo of flax